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Electrolysis, the only permanent hair removal method |
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SOMETIMES I FEEL LIKE I am preaching to the choir and I fear that the things that I want to say are not reaching the people who really should be hearing them. Electrologists who take the time to read Hair Route, attend functions, get involved in continuing education programs, and constantly upgrade their equipment, are not the ones to whom I should be sermonizing. If I could reach the ones who don’t buy this magazine, I would tell them that the best thing they can do for the industry (and themselves) is to join the rest of us in giving the best possible service to our clientele. I am always astonished to discover that there are still practitioners around who think the way you arrive at a treatment setting is to put the intensity to a point the client thinks is unbearable, and then crank it up one more notch! To me that’s like hearing that there are medical doctors around who still practice bloodletting. Nevertheless, I hear from clients all over the country about electrologists who create scabs on every hair follicle they treat, and who make light of concerns from clients who smell and see smoke and feel their skin melt onto the needle in obvious overtreatment — leaving a pit as the plug of skin is removed from their flesh. I have often wondered what makes someone so stubborn as to not learn the best way to do what they have chosen to do as a career. There are people, which undoubtedly received first-rate training, who persistently ignore what they were taught. They argue, “I’m not used to doing it that way — that’s not the way I learned it.” Or, most horrible of all they say; “If I worked that way, I’d have the clients finished too soon.” For those who have
not joined us in the new millennium, here are a few points of interest: When we are removing more hairs per appointment, we get our clients to a place of confidence sooner, and that brings in more business. And we not only retain the clients we have — booking more treatment hours per client — but get more referrals from clients who enjoy quick, visible results. Furthermore, there is no better advertisement than a client who is actually “finished” and happy. All of us should aspire to prove the industry adage; “The best electrologists loose all their best clients,” because our best clients are of the type that must actually finish everything they start. I am surprised that some thermolysis practitioners don’t seem to know that our epilators create treatment energy by emitting an FM radio signal, which creates vibrations and causes the resulting heat to change the liquid content of the follicle into vapor. In an instant the vapor flash cooks the protein in the follicular tissue. I say this because there are electrologists who still don’t seem to understand that (multiplexing epilator programs aside) after the third or fourth tap of repeated tapping with regular thermolysis there is no moisture left! The tissues are coagulating directly, causing the client unnecessary pain. The combination of automatic epilators, treatment presets, and computerized delivery of complex settings — faster and more efficient than any human footpedaler can deliver — make the brave new world of electrolysis one that gives many clients comfortable treatments without lots of irritation, long-term healing, or even memorable soreness. Giving advice on pre- and post-treatment skin care is not a waste of the electrologist’s time. As well as expecting attention to technical detail, clients appreciate professional guidance on what they can do at home to ensure the best results for their skin, both before and after electrolysis treatment. Some practitioners may even find that providing clients with the appropriate after-care products will bring enough extra profits to offset the hassle of tracking inventories and keeping sales records. As I have suggested in this column before, we should also have a list of electrologist colleagues that we can use to refer clients for those services that we are unable (or unwilling) to provide. It only gives the industry a black eye when would-be clients walk through our doors looking to get services, and we not only turn them down but fail to make a professional referral. |
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