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Practically Speaking
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The
overwhelming majority of electrologists work for themselves as sole
practitioners, a smaller number work in some sort of co-operative where they
have a contractor status, and a tiny minority is actual clock punching
employees. This means electrologists . . .
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The
standard internet connection is no longer dial up but a DSL or cable modem.
We can’t wait to dial a cell phone number; we need instant walkie-talkie
contact, text and instant messaging. All around us speed is the prized
commodity. Electrologists could be delivering a whole lot more if they would
only . . .
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In my
endeavors to provide prospective hair removal consumers with reliable,
relevant information to their particular situation, I am in contact with
scores of people who search tirelessly for the ‘magic bullet’ that will
solve their superfluous hair problem. Common among these potential clients
are those that know just enough to get it all wrong, and argue vehemently. I
am sure every electrologist . . .
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I feel like I
am preaching to the choir and I fear that the things that I want to say are not
reaching the people who really should be hearing them. Electrologists who take
the time to read Hair Route, attend functions, get involved in continuing
education programs, and constantly upgrade their equipment, are not the ones to
whom I should be sermonizing. If I could reach the ones who don’t buy this
magazine, I would tell them that. . .
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As a male
electrologist who treats males, females, and transsexuals, I hear it all the
time. “I am so glad I found you, no one else will help me with my problem.”
“You are the only person for miles around who will do SRS [sex reassignment
surgery] prep work, or bikini work.” The story that makes me most embarrassed
for my profession is, “Most of the electrologists I called either hung up on
me or called me a sick pervert when I asked if they provided this service.”
Many prospective clients are treated with such disrespect by some people in
our profession, they give up seeking our services and turn to laser; they
simply cannot find an electrologist who will discuss their case. But I have
yet to hear of any doctor’s office hanging up on a caller enquiring about
treatments of this kind.
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You've heard it
before; “If you fail to plan, you plan to fail.” Each of us should have a plan
for what we want our business to achieve. With our desired destination in
sight, we can work backwards to locate the path between where we are now, and
where we intend to go.
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It’s a practical
matter, really. What is a self-employed electrologist to do when illness
strikes? Most of us don’t have paid days off, two weeks paid vacation and a
health-care plan resembling that of Bill Gates. But if we are sick – even if
it’s just with a “miserable cold” – we should not be treating clients. A
little under the weather is one thing (after all, we do wear gloves and a
mask, don’t we?), but a condition that includes coughing, sneezing, nose
blowing or expectoration, is something that must be treated with extreme
caution.
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Why do so many
people coming into our profession with perfectly good vision need eyeglasses
after just a year or two?
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